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About Arise

Business experience. Practical AI. People you can talk to.

We are Arise, a service-first AI implementation company based in Las Vegas, Nevada. We help small businesses put AI assistants, automation and connected software to work so customers get faster responses, teams spend less time on repetitive tasks and more opportunities receive the follow-through they deserve.

Our team combines business strategy, operations and engineering to focus on improvements that matter to your business. We work with you to create more capacity for your team, more consistent service for your customers and more time for you to lead and grow.

Meet the People Behind Arise

You put so much into your business. It should give something back.

A small business holds more than its work. It holds the courage it took to start, the livelihoods of the people who joined and the trust of customers who keep coming back. We understand why owners give so much of themselves to keeping it all going.

Caring about every detail should not mean carrying every task yourself. When information is hard to find and tools do not work together, your day can fill with chasing, checking and catching up. We help ease that load with useful technology and thoughtful support, so your team can serve people well without so much work behind the scenes.

That is why we do this. We want to help you build a business that leaves room for your life, supports your team and strengthens the relationships that made the work worth doing in the first place.

Get to know the people you will work with.

Jason and CJ are business partners as well as longtime operators. They own and run businesses together today, bringing more than 50 years of combined experience in operations, leadership and business development to Arise. Their perspective comes from being responsible for the work, the people doing it and the customers counting on it.

They built their careers through decades of change in the workplace, learning new tools while staying grounded in service, relationships and sound judgment. Mubashir brings the engineering expertise that helps connect that experience with what AI makes possible today. That combination is at the heart of Arise: people who understand the responsibility of running a business, working together to make technology useful within it.

Portrait of Jason Roberts

Jason Roberts

Co-Founder, Business Strategy & Operations

Jason has spent 25 years building his understanding of business, including 10 years as an entrepreneur. His career has taken him through hospitality, technology, renewable energy, and health and wellness, with roles in business development, team building and senior management. Across those experiences, the work has always involved people: the teams doing it, the customers depending on it and the leaders responsible for bringing it together.

Business ownership is still part of his everyday life. He and his longtime partner, Laura, have owned and operated an Airbnb management company since 2019. He also owns and runs MOTIVE, a lifestyle and wellness business, with Laura and CJ. He understands how a day can move between serving a customer, supporting a teammate and making a decision that affects what comes next.

At Arise, Jason leads discovery and business strategy. He starts by listening to what an owner wants to improve, then helps turn those concerns and ambitions into practical priorities for the work ahead.

Portrait of CJ Cloyes

CJ Cloyes

Co-Founder, Business Development & Sales

CJ has spent more than 25 years leading hospitality businesses, including restaurants, bars, entertainment venues and retail operations across multiple locations and states. He has helped open venues, improve struggling operations and develop the people trusted to lead them.

He knows how much happens behind the scenes of good service. His work brings together care for the team, attention to the numbers and an understanding of what it takes to keep an operation running well. Coaching leaders and supporting their growth are central to his approach.

At Arise, CJ builds relationships with business owners and develops the sales team. He listens to what owners are working toward and what is getting in their way, then works closely with Jason to keep those priorities at the heart of the conversation.

Portrait of Mubashir Nasir

Mubashir Nasir

Co-Founder, AI Engineering & Product Development

Mubashir has worked in AI for more than six years, and for the last three he has focused on agentic AI: assistants that can carry out tasks, not only answer questions. He has built many AI agents and automation solutions that help people respond faster, handle routine work and spend more time on what matters.

At Arise, Mubashir connects business understanding with the technical work needed to put it into practice. He works with Jason to translate operational needs into AI tools, automations and integrations.

His role includes configuring and connecting systems, custom development when needed, and testing how the pieces work together. He refines the setup around the tasks people need to complete, helping information move reliably, reducing repeated manual work and making it clear when a person needs to take over.

What we believe shows up in how we work.

These values guide the advice you receive, the work we deliver and the way we support the people involved.

  • People First

    We treat owners, employees, customers and teammates with dignity, patience and respect. We listen without judgment and look for ways technology can free people to focus on relationships, creativity and care.

  • Service Through Understanding

    We learn what matters to you and how your business works before recommending a solution. When another approach would better meet your needs, we explain the choice and why it makes sense.

  • Relationships Built on Trust

    You deserve clear advice about costs, responsibilities and limitations. We recommend work that serves your business and advise against unnecessary spending, even when that means a smaller engagement or no sale.

  • Ownership and Follow-Through

    We define our commitments, keep you informed and raise concerns early. If something goes wrong, we acknowledge our part and work through the resolution. Clear handover and agreed terms for continuing support help you understand who is responsible and what help is available.

  • Practical Excellence

    We focus on solutions that fit your business and are useful to the people doing the work. We avoid unnecessary complexity, test against agreed needs and use feedback to guide improvements.

  • Help the Business Rise

    We work toward a stronger business and better experiences for your team and customers. We keep learning and improving how we work together so we can find useful ways to help you move forward.
Why Choose Arise

Know what is connected, who has access and who is responsible.

Bringing new technology into your business involves decisions about information you are responsible for. We take the time to talk those decisions through with you, explain what the proposed setup needs and make the responsibilities clear.

  • Information with a purpose

    We start by agreeing on which information the work needs and how it will be used. We walk you through the tools and services involved, including where information needs to pass between them.

  • Clear access and responsibilities

    Together, we work through who needs access, what permissions are appropriate and who will look after the setup. If your business has requirements that affect which tools we can use, we discuss them before committing to a solution.

  • People stay responsible

    Your team knows things about your business that a system cannot judge on its own. We agree on what it can handle, where someone needs to review the work and when a person should step in.

Let’s start with your business.

Every business has something that takes more time or effort than it should. Tell us what that looks like for you. We will listen, ask thoughtful questions and explore whether practical AI could make the work easier for you and your team.

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